Winter is still gripping the Northland, but two Duluth businesses are betting that teens are already turning their thoughts to a spring-time tradition.
Lundeen Productions and Arthur's Formal Wear set up a Prom Shopping Spectacular in an empty storefront in Duluth, where about 400 gently-used and new prom dresses were on sale for the first weekend of a two-weekend event. Many of the gowns are offered at bargain prices, WDIO reports.
The businesses are still collecting used garments for next weekend, the station reports.
"Their faces just light up," Lundeen Productions' Breanna Johnson said of the girls who came in looking for gowns. There's more about the sale on Facebook.
The average cost of prom can top $1,000, the Atlanta Journal Constitution reported.