'This will be the last Super Bowl for Minnesota,' ESPN reporter says

It's just too cold to make money, according to Darren Rovell.
Publish date:
It's just too cold to make money, according to Darren Rovell.
Look how the cold stopped fans from watching Dessa at Super Bowl Live.

Look how the cold stopped fans from watching Dessa at Super Bowl Live.

Man, the cold has REALLY got to the out-of-towners this week.

The frigid temperatures hitting the Twin Cities just in time for the Super Bowl has led ESPN business analyst Darren Rovell to make this rather bold prediction.

According to Rovell, the cold is stopping the country's biggest corporate brands from cashing in on the Super Bowl.

As a result, it's unlikely the NFL will choose to return to the Land of 10,000 Lakes ever again for its February spectacle.

This isn't the first time Minnesota has hosted the Super Bowl of course – it was held at the Metrodome in 1992.

But the game has changed since then, Rovell said, tweeting: "Business was not what it is today. Too much money on line now."

So does he have a point? 

Well, the Twin Cities in February is not going to offer the kind of expansive, outdoor experience seen at recent Super Bowls in Houston and San Francisco – but what it does offer is a surplus of centralized retail and exhibition space.

If you've been in downtown Minneapolis, St. Paul or anywhere near the Mall of America, you can hardly say the big brands are missing out – it's hard to move without being confronted with another "sponsored" event.

If ever there was an American city equipped to handle huge amounts of people in sub-zero temperatures it's Minneapolis.

Its downtown is filled with covered spaces – from U.S. Bank Stadium to the Minneapolis Convention Center, and a multitude of indoor arenas, theaters and retail space all connected by a 9.5-mile long heated skyway system.

Then there's the Mall of America, a stone's throw from MSP Airport and the largest mall in the country.

Rovell's comments also come at a time as well when experiences like the Super Bowl are becoming increasingly virtual.

Commercial real estate has exploded with the advent of the internet and smartphones, and while we'll await the final results it wouldn't surprise us if this Super Bowl was just as money-spinning as any other.

Of course we could be completely wrong and Roger Goodell vows "never again," but it seems like enough people have been having a positive experience this week, despite the cold.

Thankfully this isn't a problem Minnesota has to worry about anytime soon. The NFL won't have to consider coming back here for another 30 years, when we've demolished U.S. Bank Stadium and forked out $10 billion for another stadium.


Next Up