Candy, costumes, decorations and, of course, pet get-ups combine to make Halloween spending nothing to Snickers at. (According to a list in the Wall Street Journal, Snickers are the third most popular Halloween treat. Reese's is at the top of the list, followed by M & Ms.)
More people must be handing out full-size candy bars. The National Retail Federation expects Americans to spend $6.9 billion on tricks and treats. That number gets scary when it's broken down. A retail survey of 5200 Americans puts Halloween spending at $75.03 a person. Sounds like a lot, but that's down from 2012's average of $79.82.
The Star Tribune quotes George John, marketing professor at the University of Minnesota’s Carlson School of Management, who said that post-recession consumers are still scared about spending.
“Consumer confidence has trended downward, so it’s a slow improvement,” John said.
About 14 percent of those surveyed by the National Retail Federation plan to dress up their pets. Consumers are expected to spend $330 million on pet costumes even though few animals (other than the taco pug, pictured above) seem to enjoy being turned into a Halloween spectacle.
The Mankato Free Press carried a story that broke down the way we celebrate Halloween, finding that 48 percent decorate homes or yards, 44 percent will carve pumpkins and 72 percent hand out candy. (BOO to those who hide in the dark and don't answer the door!)
If you're a pumpkin procrastinator, it's time to make a selection. The Patch websites warn that this is the last weekend to get a pumpkin at a local farmer's market and provides an interactive map to help you find the closest market to your neighborhood.