Thrivent considers expanding customer base beyond Lutheran faith

The Minneapolis-based financial company polled its 2.5 million members about three months ago, and two-thirds of those responding said it was a good idea, the Appleton Post-Crescent reported. Thrivent Financial’s president and CEO told the newspaper, “We aren’t doing this because we need to. It’s because there’s real opportunity for growth. What better time than when you’re strong and having great success?”