Thrivent to expand services to all Christians, not just Lutherans

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For the first time in its 111-year history, Thrivent Financial for Lutherans plans to open its membership and financial services to all Christians sometime next year, the Star Tribune reports.

The Minneapolis-based not-for-profit company said Thursday that out of nearly 425,000 members who cast votes in March and April, 72 percent were in favor of dropping the Lutheran requirement, according to the Milwaukee Journal Sentinel. About 21 percent of Thrivent’s total membership participated in the vote.

“This vote will allow us to strengthen our mission of helping more Christians be wise with money and live generously,” Thrivent president and CEO Brad Hewitt said in a statement. “Working together, we’ll be able to serve more people, meet more needs and strengthen more Christian communities.”

A company spokesman told Twin Cities Business the organization will keep its legal name, Thrivent Financial for Lutherans, but will use the shortened form of its name in certain marketing materials.

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