Earlier this year, Target CEO Brian Cornell said that stores too often being out of stock was a major issue affecting performance. On Tuesday, he set about addressing it.
If you look on Target's website, there's a whole host of openings for "visual merchandising leaders," "merchandise team flow leaders," and "seasonal merchandise flow team members" at stores across the country.
It represents a huge hiring program that will see a mixture of full-time and seasonal workers taken on to improve "in-store presentation."
Target spokeswoman Molly Snyder told BringMeTheNews the company hopes to fill 1,400 open positions by the end of the year. The move was announced by Cornell during a presentation Tuesday.
One of the roles of the "visual merchandising leaders" is to deliver a "great-looking, fully-stocked sales floor," which should hopefully address the issues Cornell mentioned in August, when he referred to "unacceptable levels" of in-store stocking that left too many shelves bare.
These problems were caused in part by its efforts to fulfill online orders from its stores and warehouses.
Among the other requirements of the in-store leaders is to engage guests, "educating them on products, and selling through all avenues" – including Target's app and website.
In Minneapolis, Target will be hiring a "visual merchandising group manager," among whose responsibilities will be to develop presentation strategies focusing on Target's apparel, accessories, home and grocery departments.
According to the Business Journal, Cornell noted the importance of visual displays as he gave his presentation at the WWD Apparel and Retail CEO Summit in New York.
He said the addition of mannequins at 1,400 stores and the introduction of housewares "vignettes" in its home department has led to "large sales increases for the products on display."