Chipotle is beefing up its Minnesota menus with a meatless option.
Chipotle, the popular fast-food restaurant that prides itself on its organic animal protein, is now offering a meatless option for vegans and vegetarians.
The Denver-based eatery that's "changed the way people view fast food" began testing its Sofritas in San Francisco, in 2013. Earlier this year, Chipotle began rolling out Sofritas nationwide – Minnesota is one of the last states for Sofritas to be added to the menu, the restaurant says.
Chipotle's goal is to offer a protein that's vegetarian- and vegan-friendly, while also appealing to meat eaters, the restaurant's spokesman Chris Arnold told Nation's Restaurant News. Sofritas is the first major addition to Chipotle's menu since it introduced salads in 2005.
The vegan-friendly burritos, tacos, salads, and burrito bowls launched in Minnesota Nov. 10 and will be a permanent menu item throughout the state, the restaurant said in a news release.
Minnesotans raced to try the burritos last week:
A 2011 survey by the Vegetarian Resource Group found that 5 percent of people living in the Midwest don't eat meat – the same percentage as in the Northeast and West. The South has slightly fewer, with 4 percent of people not eating meat. A 2012 survey found 43 percent of people surveyed (not including those who identify as vegetarians or vegans) eat at least one vegetarian meal per week.