It seems the Force will "awaken" to a big bowl of cereal in the very near future.
Four favorite cereals – Honey Nut Cheerios, Mini Trix, Cinnamon Toast Crunch and Reese's Puffs, all General Mills mainstays – are getting a new look to celebrate the latest adventure in a galaxy, far, far away: "Star Wars: The Force Awakens," perhaps the most anticipated movie of all time.
According to a company blog update, Darth Vader and Princess Leia are being reimagined as two beloved breakfast icons – BuzzBee (Cheerios) and the Trix Rabbit, respectively.
Meanwhile, the Cinnamon Toast Crunch squares will be depicted as TIE-Fighter wings (are they wings? We can't think of an appropriate space-word), and the Reese's puffs will play perilous asteroids hurling their way toward the Millennium Falcon:
"Specially marked boxes" will also include "Droid Viewers" which show an image from "The Force Awakens," the Twin Cities-based company says.
This comes several months after General Mills released a Lucky Charms-like "Star Wars" cereal, which was appropriately announced on "May the Fourth Day."
The cereal giant is hardly alone in jumping on the Star Wars bandwagon, and merchandise related to the classic movie saga is nothing new – according to the San Francisco Chronicle, there's even a Darth Vader shower head available at Bed Bath & Beyond.
But the paper wondered whether a bunch of Star Wars-themed fruits and vegetables coming out this week – like "Yoda" green seedless grapes – was "going too far."
"The folks thinking up the ideas for these products seem to have thought of everything," the Chronicle wrote.
"Star Wars: The Force Awakens" opens in December.