Miss Cleo, the television psychic whose Jamaican character and commercials turned her into a cult hero, has died at the age of 53.
TMZ reported that Miss Cleo – whose real name is Youree Harris – died Tuesday morning in Palm Beach County, Florida, after having battled colon cancer, which spread to her liver and lungs.
The TV psychic became famous thanks to her catchphrase "CALL ME NOW," TMZ notes, and is said to have died surrounded by family and friends.
Laist.com reports that despite proclaiming herself a "Jamaican shaman" who spoke in a Caribbean accent, she was actually born in Los Angeles to American parents.
She debuted the Miss Cleo character during a play she wrote and starred in when in Seattle in 1996.
She claimed to have had her first psychic experience at 14 and after moving to Florida in 1998, began working as a tarot-reading psychic.
Her character was the face of the Psychic Readers Network, for whom Miss Cleo said she would use "the power of the tarot to show you the way," People magazine reports.
The network collapsed in 2003 under a federal probe, with the network's parent company agreeing to cancel $500 million in debt racked up by customers who had called the psychic hotline, who the Federal Communications Commission say had been "cheated."