TV star who bought Gander Mountain buys another local retailer

He's growing his online presence with this latest purchase.
Author:
Updated:
Original:

Marcus Lemonis is growing his online presence when it comes to outdoor retailers with the purchase of a St. Paul-based online outdoor retailer. 

Lemonis, who's the host of CNBC’s reality show The Profit and the chairman of Camping World, bought the Minnesota-based Gander Mountain chain earlier this year. 

And now he's acquiring another local retailer. 

Camping World announced Thursday it's buying the St. Paul-based website TheHouse.com, an online retailer that sells bikes, sailboards, skateboards, wakeboards, snowboards and outdoor gear. 

In a statement, Lemonis said buying TheHouse.com "continues our focus of an omni-channel approach." 

"This new acquisition, coupled with Overtons.com and GanderOutdoors.com, continues our effort to grow our understanding of the outdoor enthusiast and furthers our strategy of continuing to diversify both in activity and demographic of our Good Sam Club member," Lemonis said. 

Camping World and TheHouse.com will have distinct brands, the release says. Camping World will focus on outdoor camping and the RV industry, while TheHouse.com will continue being a place for people with active outdoor lifestyles.

Next Up

ballot voting vote

Appeals court changes rules for MN absentee ballots received after Election Day

Pending a further challenge, votes received after 8 p.m. on Election Day may not be counted.

Donald Trump

Confusion over where Trump campaign rally will be held Friday

It sounds like it'll be held at the airport in Rochester.

Screen Shot 2020-10-29 at 3.19.05 PM

This video of the Lowry Hill Tunnel walls being cleaned is oddly satisfying

The tunnel will be closed overnight Thursday for cleaning.

gray wolf

Gray wolf removed from the endangered species list

A decision on whether they can be hunted in Minnesota will come later.

covid saliva test

Minnesota opening its 7th saliva testing location in St. Paul

The tests are free and open to anyone regardless of if they have symptoms.

pete stauber - qunn nystrom CD8

Election 2020 preview: Minnesota's 8th Congressional District

It's a race between incumbent Rep. Pete Stauber and Democratic challenger Quinn Nystrom.

fire, flames

Lives saved as passerby, city workers rescue from 3 from Golden Valley fire

The Golden Valley Fire Department responded to the fire Wednesday morning.

Caribou Coffee Holiday 2020

Caribou Coffee rolls out holiday cups, menu early

The holiday season is underway at some Twin Cities stores, with a nationwide rollout planned for Nov. 5.

Malik Beasley

Charges: Timberwolves' Beasley pointed assault rifle at family on a home tour

The family was on the Parade of Homes tour when Beasley allegedly pointed the gun at them, telling them to get off his property.

Related

More Gander Mountain closures likely as company is bought by reality TV star

Camper and RV retailer Camping World paid $37.8 million for the St. Paul company.

TV star who bought Gander Mountain is tweeting about future of remaining stores

He said an update on the 9 remaining Minnesota stores is "coming soon."

Another 2 Gander Mountain stores in Minnesota to close, 3 more might follow

No decision has been made on stores in Eden Prairie, Rochester and Blaine.

A Twin Cities Gander Mountain could live on as Gander Outdoors after all

And that location might get more than just a Gander Outdoors.

Half the people who bought MNsure health plans are getting more money back

The average tax credit is about three times what it was last year, but premiums are a lot more expensive.

From the new owners of Gander Mountain: Another Camping World store for MN

Many Gander Mountains are probably going to close, but hey, here's another Camping World location.

2 Gander Mountains in MN will stay open, uncertain future for the other 7

Marcus Lemonis released a list of around 50 stores that will stay open.