Twin Cities advertisers pay tribute to Pat Fallon in newspaper ad

Author:
Updated:
Original:

They may be rivals, but more than 40 advertising agencies in the Twin Cities joined together on Wednesday to provide a fitting, full-page tribute to the late Pat Fallon.

Fallon, a legend of the industry who cofounded what became The Fallon Agency in the early 1980s, died Friday at the age of 70 following a stroke.

On Wednesday, an ad featuring the logos of numerous metro area agencies was

">placed in the Star Tribune, paying tribute to the pioneering ad man with the message "We Are Fallon."

AdWeek reports the idea was spearheaded by Doug DeGrood of Minneapolis agency GdB, who formerly served under Fallon and penned the lines at the bottom of the ad.

"While any other day we might be business adversaries," it read, "today we the members of the Twin Cities advertising community are united in expressing our gratitude to a man who literally changed the face of Minneapolis advertising. And on whose shoulders countless individuals have built their careers."

The Star Tribune reports he is one of three Minnesotans to have been inducted into the Advertising Hall of Fame, founding what was then called Fallon McElligott Rice during the 1981 recession, and proved successful for clients “who would rather outsmart the competition than outspend them.”

The company made its name leading campaigns for automotive companies including BMW and Porsche, with its current crop of clients including Arby’s, Under Armour and VH1, the newspaper notes.

After being named ad agency of the year by Advertising Age magazine in 1983, AdAge reports it also won the “Comeback of the Year” award in 2014 after being successful in seven out of 10 pitches.

Next Up

Plainview

More than $12K donated to MN gym owner who refused to close

The small business is located in town in Wabasha County.

radio station, microphone

MPR, The Current launch new weekly segment called 'The Warming House'

The program will feature feel-good entertainment amid the pandemic.

coronavirus, COVID-19 test

Dec. 3 COVID-19 update: 92 deaths marks MN's 2nd-highest total

The deaths continue to surge amid the worst of the pandemic so far.

mohamed amin bayle idd booking photo

2 men charged in connection to fatal shooting at Bloomington apartment complex

Shakur Freed Muhammed, 22, of Hopkins, was fatally shot Monday morning.

Screen Shot 2020-12-03 at 9.11.36 AM

Hewing Hotel finds workaround to shutdown, delivering 7-course meal to rooms

The hotel will convert guest rooms into dining rooms for three-hour reservations.

Jan and Chris Kruse

'Dateline' episode will explore Minnesota woman's unsolved murder

Jan Pigman-Kruse was fatally shot in her bed in 2015. Her husband was acquitted in the case.

124906958_401361401236047_6293747214536025849_o

Pandemic pushes need for cybersecurity, I.T. management professionals to the forefront

Enroll in a Master's course in one of these increasingly vital disciplines at the University of Wisconsin-Superior.

mike freeman

Hennepin County will eliminate bail system for certain non-violent crimes

The reform is backed by Minnesota Attorney General Keith Ellison.

Kirk Cousins

Coller: Vikings vs. Jags is a battle of retool vs. rebuild

Matthew Coller writes a weekly Vikings column for BMTN, with more of his work found at Purple Insider.

Screen Shot 2020-11-23 at 8.35.40 AM

More than 230,000 people have downloaded Minnesota's COVID exposure app

The more people who use the app, the more effective it is.

Related