Skip to main content

Twin Cities craft brewer runs afoul of Hollywood, makes beer 'Unrated'

  • Author:
  • Updated:

It's a story whose summary you can practically hear being narrated (ironically, of course) by a deep-voiced movie announcer guy:

"In a world where clever craft brew labels are the subject of legal challenges over copyright infringement, one Minneapolis company must change the name of its top-selling beer... to escape the wrath of a powerful Hollywood organization." 

All it needs is a "coming this summer" and it's a guaranteed blockbuster. Unfortunately for 612Brew in Northeast Minneapolis, it was a real-life business setback.

Their flagship brew, Rated R, is no more – at least not with that name. It turns out it violated a trademark belonging to the Motion Picture Association of America (MPAA), according to the Minneapolis / St. Paul Business Journal.

The newspaper explains that the organization, which came up with and enforces the movie ratings system (you may be familiar with their other works, the ever-famous "G," "PG," and "PG-13"), sent 612Brew a cease-and-desist letter after the company tried to trademark the name of the popular beer.

The new name is simply "Unrated."

612Brew founder Robert Kasak told the Business Journal the source of the trouble was the word "Rated," which the MPAA had already claimed as its own.

The change was effective Jan. 1, but the brewery's Twitter page indicates Rated R has been on sale throughout the month at events and happy hours around town.

Speaking of Twitter, many of the brewery's fans are sharing their reactions to the news; some are surprised, some are hostile, and one or two others had comments we aren't comfortable repeating.

One creative tweet offered another solution it's probably too late for 612 to consider:

Next Up


Walker, The Current announce end of Rock the Garden festival

The Walker Art Center and Minnesota Public Radio announced the festival will retire so the organizations can dream up new events.

Screen Shot 2022-09-28 at 9.05.52 AM

Able Seedhouse + Brewery in NE Minneapolis to close

The brewery and its onsite food truck, Animales Burger Co., will both be open for their last day on Saturday.

Lake Minnetonka

Police investigate spate of car break-ins on south Lake Minnetonka shore

The South Lake Minnetonka Police Department received reports that cars in Shorewood and Excelsior were broken into Tuesday morning.


1 dead, 3 injured in crash involving tractor and SUV

The man driving the tractor was killed in the crash.

University of minnesota sign

U of M gives some students 50% off meals for September after complaints

Students have complained about an array of issues surrounding dining halls.


Gallery: Sprawling estate near Superior National Forest listed for $2.9M

The property has been in the same family for over 60 years.

Screen Shot 2022-09-27 at 2.51.49 PM

Surgery clinic proposed to replace 111-year-old farmhouse in Eagan

A developer is proposing to transform the remnant farm property.

Hurricane Ian

Why Hurricane Ian could be catastrophic in Florida

Hurricanes are the atmosphere’s biggest show of force and energy, and Hurricane Ian is no exception.


Suspect arrested after man and dog shot on St. Paul's East Side

The shooting happened around 12:45 p.m. Tuesday.


Bemidji police appeal to find missing teenager

Tahlia Poitra was last seen Wednesday.


Crisp & Green owner launches new chain, with 12 MN locations planned

Steele Brands already owns and operates Crisp & Green and Stalk & Spade.