Twin Cities craft brewer runs afoul of Hollywood, makes beer 'Unrated'


It's a story whose summary you can practically hear being narrated (ironically, of course) by a deep-voiced movie announcer guy:

"In a world where clever craft brew labels are the subject of legal challenges over copyright infringement, one Minneapolis company must change the name of its top-selling beer... to escape the wrath of a powerful Hollywood organization." 

All it needs is a "coming this summer" and it's a guaranteed blockbuster. Unfortunately for 612Brew in Northeast Minneapolis, it was a real-life business setback.

Their flagship brew, Rated R, is no more – at least not with that name. It turns out it violated a trademark belonging to the Motion Picture Association of America (MPAA), according to the Minneapolis / St. Paul Business Journal.

The newspaper explains that the organization, which came up with and enforces the movie ratings system (you may be familiar with their other works, the ever-famous "G," "PG," and "PG-13"), sent 612Brew a cease-and-desist letter after the company tried to trademark the name of the popular beer.

The new name is simply "Unrated."

612Brew founder Robert Kasak told the Business Journal the source of the trouble was the word "Rated," which the MPAA had already claimed as its own.

The change was effective Jan. 1, but the brewery's Twitter page indicates Rated R has been on sale throughout the month at events and happy hours around town.

Speaking of Twitter, many of the brewery's fans are sharing their reactions to the news; some are surprised, some are hostile, and one or two others had comments we aren't comfortable repeating.

One creative tweet offered another solution it's probably too late for 612 to consider:

Next Up

Gopher Hockey

Watch: No-call lifts Gophers to OT victory over St. Cloud State

A blatant hook marred a top-four battle in St. Cloud.

Ambulance hospital emergency

Driver killed after crashing into parked semi-trailer

The crash occurred on the 5800 block of University Avenue Northeast.

Mike Zimmer

Vikings-Panthers: 5 things you can count on happening

The Vikings will look to open things up in Carolina.

Tanner Morgan/Gopher Football

Morgan's resurgence, Nebraska's miscues help Gophers hold on

The Gophers quarterback threw a pair of touchdowns in a 30-23 victory.

Tina Smith

Sen. Tina Smith warns Dems she may not vote for budget bill if climate plan dropped

This comes amid a White House effort to get its "Build Back Better" plan passed.

Pixabay - emergency room ambulance hospital

St. Paul man dies six days after crash on I-94

The Hennepin County Medical Examiner has identified the man as David Rodney Hardaway.

police lights squad car dark - Unsplash

Double murder in northeastern Minnesota, suspect kills himself after chase

The suspect died at the scene from a self-inflicted gunshot wound.

chaska school fight

Anti-masker involved in school board meeting fight charged with assault

It happened last month at an Eastern Carver County Schools hearing.

Marcus Foligno

Marcus Foligno throws hands, scores game-winning goal in Wild's opener

The Wild forward scored with 7.2 seconds left to beat Anaheim.