Urban Growler Brewing Company is hoping to start canning its beers, but it could use your help.
The St. Paul brewery – which is the first woman-owned brewery in Minnesota – is launching a campaign to raise $60,000 for a canning line, with the hope of releasing its flagship beer, Cowbell Cream Ale, in cans by early next summer, a news release says.
The funds will go towards Urban Growler's expanded brewery space that will include the canning line and additional brewing equipment, which will boost the brewery's capacity by 3,000 barrels (almost all of that beer will go into cans), the release notes.
The roughly month-long CanStarter campaign will launch on Urban Growler's website Dec. 1, and rewards for people who donate include limited-edition swag, insider access to the brewery and – of course – beer.
Fundraising is nothing new for Urban Growler. It has to rely on crowd-funding since it opened in 2014.
"When our vision of Urban Growler began, it was an uphill battle in a male-dominated industry; we were denied funding by more than 12 banks. We relied on people who believed in our quest, and without them we might not be here,” co-founder Jill Pavlak said in the release. “Sometimes it takes a village to make things happen, and Urban Growler is just that.”
Canning beer will help make Urban Growler's beers more accessible, and allows people to bring the beer more places, Pavlak said in the release, adding: "We can't wait to be a part of that."
Switching to cans has become quite popular in the brewing industry in recent years, the Brewers Association reported in 2015. With one of the major reasons for turning to cans being their convenience – people can bring them more places compared to glass bottles, like to the beach, the golf course, or music venues.
But not only are cans more portable, they can also help keep the beer fresher – cans block light and are an effective barrier to oxygen (both of these can cause off-flavors in beers), Ryan Petz, the CEO and co-founder of Fulton Brewing in Minneapolis and a member of the Minnesota Craft Brewers Guild board, told GoMN earlier this year.
For more on the canning trend, click here.