Urban Growler is planning to release one of its most popular beers in cans this summer.
The St. Paul brewery – which is the first woman-owned brewery in Minnesota – launched a campaign in December to raise money for a canning line, and in just two months it raised more than $40,000 to buy one.
Urban Growler plans to self-distribute to start, and is encouraging people to get the word out to local liquor stores that they'd like to see Cowbell Cream Ale on store shelves, the Facebook post said.
This map shows all the places you can get Urban Growler.
Canning beer will help make Urban Growler’s beers more accessible, and allows people to bring the beer more places, co-founder Jill Pavlak said in a statement to launch the crowdfunding campaign, adding: "We can’t wait to be a part of that."
Switching to cans has become quite popular in the brewing industry in recent years, the Brewers Association reported in 2015. With one of the major reasons for turning to cans being their convenience – people can bring them more places compared to glass bottles, like to the beach, golf courses, or music venues.
But not only are cans more portable, they can also help keep the beer fresher – cans block light and are an effective barrier to oxygen (both of these can cause off-flavors in beers), Ryan Petz, the CEO and co-founder of Fulton Brewing in Minneapolis and a member of the Minnesota Craft Brewers Guild board, told GoMN earlier this year.
For more on the canning trend, click here.