ValueVision rebranding ShopNBC to ShopHQ


ValueVision Media Inc., is changing its home-shopping retail operations to ShopHQ, dropping the ShopNBC brand it has used for more than 10 years, the Pioneer Press reports.

The new branding will be made gradually through the end of the year. The Eden Prairie-based company expects the transition to save about $4 million annually in licensing fees.

COO Carol Steinberg told the newspaper the company began exploring a name change when their licensing agreement with NBC was first up for renewal in 2010.

NBC's parent company, Comcast, has a 14 percent stake in ValueVision and supports the new name, the Pioneer Press notes.

ValueVision earned $1 million in its first-quarter, up 9.8 percent compared with an $8.7 million net loss a year ago. The Star Tribune says this is the firm's first quarterly profit in seven years.

“Over the past few years, under a new management team, we have substantially expanded our product assortment, enhanced the customer experience, and have grown our customer base to 1.2 million customers,” Keith Stewart, ValueVision CEO, said in a news release. “The ShopHQ brand clearly communicates to current and potential customers that we aim to be their place for shopping, wherever they are and whenever they need us—on TV or online and across a broad array of merchandise categories."

Click here, for ValueVision's stock performance.

Next Up

Halloween, trick-or-treating

Osterholm on safe trick-or-treating: 'I would say go ahead with it'

The infectious disease expert's opinion doesn't align with the CDC's guidance.

drop and go ballot plymouth

It's too late to mail your ballot, but you can still vote. Here's how.

Voters can drop off their absentee ballot, vote early in-person or head to the polls on Election Day.

2019-12-11 f1rst Wrestling Hanukka Havok-Darin Kamnetz-154

Dusting itself off after virus blow, F1rst Wrestling returns to the ring this Sunday

Minnesota's premier independent wrestling company was on top of the world before the virus hit.


McDonald's is bringing the McRib back in December

It hasn't appeared on menus for eight years.

Apple Valley High School

2 more Twin Cities districts moving to distance learning for grades 6-12

The decision was announced as infection rates in Dakota County rise.

covid-19 testing site sign

Here are the 4 free COVID-19 testing sites in MN for the week of Nov. 2

People don't need to have symptoms or insurance to get tested for free.

minnesota zoo

Minnesota Zoo launches activities to get people embracing nature

The zoo is hosting a pumpkin scavenger hunt and a "Do the Zoo, Not Zoom Day."

teacher, coronavirus, covid-19, school, classroom

25 counties have COVID-19 infection rates associated with distance learning

County-level data is no longer the only source districts have to rely on to make informed decisions about which learning model to use.

Jason Lewis and Tina Smith

Election 2020 preview: Minnesota's Senate race

Incumbent Tina Smith will take on former Congressman Jason Lewis.