Hot on the heels of the #AlexFromTarget, Minneapolis-based Target has another viral hit on its hands thanks to employee Scott Simms.
More than 3 million people have watched the YouTube video of the worker rallying the troops before his store, in Westminster, Maryland, opens for Black Friday.
"They come here with bargains in their heads and fire in their eyes and we shall give those bargains to them," he tells his co-workers.
He told ABC News that he is a fan of Game of Thrones and Braveheart, but it is to 300 he owes his final war cry of "This is Target!". Watch the video for yourself below.