You can get to 84 Lumber's website again (at least when we checked at 7:30 a.m. Monday).
That wasn't the case Sunday night after part of the lumber company's ad aired during the Super Bowl.
The ad features a Spanish-speaking mother and daughter migrating to the U.S. to become legal citizens, but part of the original ad – where the mother and daughter come up to a giant border wall – was "deemed too controversial" and it was "banned from broadcast," according to 84 Lumber.
So, the company directed people to visit Journey84.com to see the rest. And, well, the website crashed.
Here's the full, uncut ad (spoiler: there's a giant, wooden door in the wall):
The ad was pretty controversial, and 84 Lumber spent much of the night on social media defending it. The company says it doesn't condone illegal immigration, adding the ad is a "symbolic celebration of a journey that ends with becoming legal U.S. citizens."
In a statement to the Wall Street Journal, 84 Lumber's president and owner Maggie Hardy Magerko, said: “Even President Trump has said there should be a ‘big beautiful door in the wall so that people can come into this country legally.’ It’s not about the wall. It’s about the door in the wall. If people are willing to work hard and make this country better, that door should be open to them.”
The Associated Press says ads for this year's Super Bowl had to walk a political line, with some striking a political chord and others going for just plain entertaining.
Then there was Audi's ad, which dealt with pay equity and gender stereotypes.
There were also a bunch of ads that had nothing to do with politics, like Justin Bieber's "Unlimited Moves" T-Mobile ad, or the Christopher Walken-Justin Timberlake ad that used the lyrics of "Bye Bye Bye" to promote Bai in a pun-filled commercial.
For more on this year's Super Bowl commercials, check out Billboard's ranking here.
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