Vine is shutting down

The loops will stop looping one day.
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Vine's 6 seconds of fame are apparently up.

The Vine team and Twitter (which owns Vine) announced Thursday the Vine app and service will be shut down "in the coming months."

Nothing is happening today, the post stresses. You'll have a chance to save and download your Vines, and they'll be keeping the website online so you can still watch everything that's been recorded. Before any changes are made to the app or website, Vine says you'll be notified.

"Thank you. Thank you. To all the creators out there – thank you for taking a chance on this app back in the day. To the many team members over the years who made this what it was – thank you for your contributions. And of course, thank you to all of those who came to watch and laugh every day," the post reads.

There's no more specific timeline or details right now, but Vine says they'll share news on their blog and Twitter account. Here's the Vine Twitter account's last tweet, by the way:

https://t.co/uYyIpJlOzv

What happened to Vine?

There have been questions about Vine's viability for years now (even though if you're an NBA fan, you probably see them every day during the season).

Vine hit 40 million users in August of 2013 – but even then, The Verge was asking if that was misleading, since the activity level of those users seemed to be pretty small.

The Atlantic, in May of 2016, said things weren't looking good for Vine, after reporting that most of the 10,000 users with the highest number of followers hadn't posted anything in a year. And at the time, a spokesperson told the author more than 200 million people watch Vines every month – the same number as August of 2015.

In June, Vine introduced the ability to post videos that are longer than 6 seconds, likely as a way to lure more users.

But one BBC analyst said Vine simply didn't grow as fast, or as much, as it needed to survive.

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