Warby Parker will open first retail showroom in Minnesota at Askov Finlayson


Glasses wearers rejoice: Warby Parker is opening its first retail shop in Minnesota.

Warby Parker – a company that offers designer eyewear at a cheaper price (starting at $95) –has been available for Minnesotans through home try-on, but come August a Warby Parker showroom will open in Minneapolis' North Loop, The Journal reports.

Currently, the closest Warby Parker retail store is in Chicago.

The 250-square-foot showroom – big enough to showcase Warby Parker's entire collection – will be part of the Dayton brothers' expandedAskov Finlayson flagship retail store, which is expected to open in early August next to the Daytons' restaurant, The Bachelor Farmer, the Star Tribune reports.

“This flagship store will serve as an important foundation as we continue to grow. And to partner with Warby Parker, and help bring a brand we greatly admire to Minneapolis, only adds to the thrill of this big step forward," Eric Dayton said in a statement to The Journal.

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Warby Parker tested out the Minneapolis market back in 2013 when it opened a pop-up store, and it has been looking to return to the state, the Star Tribune notes.

"Minneapolis is quickly establishing itself as a hotbed of design intelligence, and Askov Finlayson is a prime example,” Neil Blumenthal, Warby Parker co-founder and co-CEO, said in a statement.

“We couldn’t think of a friendlier partner for putting down roots in Minneapolis," Blumenthal added, according to City Pages.

The new Askov Finlayson store will also include an exclusive collection of bags and small accessories from Duluth-based Frost River, as well as other locally made goods, Minneapolis-St Paul Magazine notes.

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