Warby Parker will open first retail showroom in Minnesota at Askov Finlayson

Author:
Updated:
Original:

Glasses wearers rejoice: Warby Parker is opening its first retail shop in Minnesota.

Warby Parker – a company that offers designer eyewear at a cheaper price (starting at $95) –has been available for Minnesotans through home try-on, but come August a Warby Parker showroom will open in Minneapolis' North Loop, The Journal reports.

Currently, the closest Warby Parker retail store is in Chicago.

The 250-square-foot showroom – big enough to showcase Warby Parker's entire collection – will be part of the Dayton brothers' expandedAskov Finlayson flagship retail store, which is expected to open in early August next to the Daytons' restaurant, The Bachelor Farmer, the Star Tribune reports.

“This flagship store will serve as an important foundation as we continue to grow. And to partner with Warby Parker, and help bring a brand we greatly admire to Minneapolis, only adds to the thrill of this big step forward," Eric Dayton said in a statement to The Journal.

This embed is invalid

Warby Parker tested out the Minneapolis market back in 2013 when it opened a pop-up store, and it has been looking to return to the state, the Star Tribune notes.

"Minneapolis is quickly establishing itself as a hotbed of design intelligence, and Askov Finlayson is a prime example,” Neil Blumenthal, Warby Parker co-founder and co-CEO, said in a statement.

“We couldn’t think of a friendlier partner for putting down roots in Minneapolis," Blumenthal added, according to City Pages.

The new Askov Finlayson store will also include an exclusive collection of bags and small accessories from Duluth-based Frost River, as well as other locally made goods, Minneapolis-St Paul Magazine notes.

Next Up

Flickr -  Bank Plaze Nov 2020 - Chad Davis

US Bank employees won't return to downtown Minneapolis office next month

The company, citing COVID's resurgence, has pushed back its office return plans.

Katie Storm Twitter Bally Sports North - Aug 4 2021

MN native Katie Storm returning home for role with Bally Sports North

The St. Cloud State grad had worked for Fox Sports North before leaving for Philadelphia.

Flickr - Wisconsin State Fair cream puff - USDA

Free cream puff for people who get vaccinated at the Wisconsin State Fair

Get a shot, then head over to Cream Puff Pavilion for a free treat.

theodore wirth trailhead

Minneapolis parks now requiring masks in all indoor spaces

Anyone going inside recreation centers, ice arenas, and indoor spaces at pools must put on a mask.

Eric Reinbold - Pennington County Sheriff Aug 4 2021

At-large murder suspect was caught after triggering trail camera

Authorities had been searching for Eric Reinbold for nearly a month.

Flickr - toxic algae bloom - MPCA Photos

Climate change is warming lakes, leading to more toxic algae blooms

The MPCA says blue-green algae blooms are occurring all across the state.

vaccine, covid

Minnesotans can now register to get $100 for getting the COVID-19 vaccine

It's available for those who get their first jab between July 30 and Aug. 15.

Phillip Miller

Benton County prosecutor charged with sexual assault of teenager

Phillip Miller has been charged with varying levels of sexual assault charges.

Pixabay - pistol holster handgun

Permit-to-carry law doesn't violate 2nd amendment, MN Supreme Court says

A man charged with carrying a pistol without a permit argued it was unconstitutional.

covid

Here is Minnesota's COVID-19 update for Wednesday, August 4

The delta variant has been leading to higher case counts and hospitalizations in Minnesota.

Related

Askov Finlayson to close for store refresh, will add women's apparel

The store will also stop selling third-party products, focusing instead on its own brand.