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It took Charlie Bernstrom six months to grow his massive, almost 1,500 pound pumpkin, and just a few seconds to smash it.
The gigantic gourd grower donated his pumpkin, weighing in at 1,465 pounds, for a charity event in Lancaster, Minnesota, in which his creation was dropped from 80 feet onto a minivan, the Grand Forks Herald reports.
Bernstrom told the newspaper it was "bittersweet" to see his pumpkin destroy the minivan, but he was glad so many people could come see it – and raise $360 for the Kittson County Literacy Council.
The honor of pressing the button to release the pumpkin went to 2-year-old Emmett Peterson, KSTP reports, who won a prize drawing among the 400 people in the crowd.
You can watch a video of the drop above, courtesy of KSTP's affiliate WDAZ.
The occasion in the tiny Minnesotan town has attracted wider attention, with Mashable among the international websites which has picked up the story.
It described those involved in the pumpkin smash as "geniuses" undoing "the damage Starbucks has done" to the traditional pumpkin.
The New York Post also picked it up – noting that Bernstrom is planning to grow an even bigger pumpkin next year.