While most people are spending the Thanksgiving holiday weekend with friends and family or going out shopping, the makers of one vulgar card game are digging a giant hole.
More specifically, Cards Against Humanity is digging a "holiday hole."
The explanation: "The holidays are here, and everything in America is going really well. To celebrate Black Friday, Cards Against Humanity is digging a tremendous hole in the earth."
And that's that.
There's a hole website dedicated to the project (if you can call it that). It features a live-stream of the hole digging as well as a form to donate to the "cause" – for lack of a better term.
If you give $5, you provide a whopping two seconds worth of digging. Give $120 and that'll pay for a minute's worth.
"As long as money keeps coming in, we'll keep digging," the website reads.
It's raised a lot of money
As of Saturday evening, Cards Against Humanity has raised more than $84,000 and has more than 18 hours of dig time left on the clock.
If you're thinking, "all this money has to be going to more than some pointless hole," you're wrong. The website makes it very clear that the funding is literally just to dig a hole as deep as financially possible.
There is no deeper meaning to the hole, and you don't get anything by donating – other than a deeper hole, of course.
At the bottom of the website, there's a list of frequently asked questions. One is, "Why aren’t you giving all this money to charity?"
To which Cards Against Humanity responds, "Why aren’t YOU giving all this money to charity? It’s your money."
According to Business Insider, the card game maker has had other bizarre "Black Friday deals" in the past. Like last year, the company asked people to give $5 for no particular reason. Still, it brought in $71,000 for workers to just split amongst themselves.
Then two years ago, Cards Against Humanity sold $180,000 worth of real bull poop (B.S.).
Where is this hole, anyway?
We're curious too, but the website just says, "America. And in our hearts."
So that's not very helpful.
And if people are concerned about the environment, Cards Against Humanity says it's not a problem.
"This was just a bunch of empty land. Now there’s a hole there. That’s life."
There you have it.