Sims rolled out a brand new video for his track "What They Don't Know" this week – and you might recognize a lot of the faces if you just look around. And we mean that quite literally.
The Doomtree rapper did it as a 360 video, with four different "screens" as you turn each direction. Each screen plays a different storyline. (All of them involve people getting mad, being mean to someone, and/or breaking something.)
Here's the 360 video. If you're on a phone or tablet (or browsing with a VR headset), you should be able to just look around. On a laptop, use the mouse to click and drag. There's a standard version here too.
The video stars "about one million local musician cameos including Har Mar Superstar, P.O.S, Slug of Atmosphere, Prof, Aby Wolf, RP Hooks, Dwynell Roland, Ecid, Ashley Gold, Przm, and more," Lazerbeak wrote on the Doomtree website. He added, "I have laughed out loud more at this than any other music video in the history of music videos."
It was shot in Minneapolis over four days.
The track is from Sims' latest album More Than Ever, which came out Nov. 4.
"Thank you guys, this is ruling!" Sims wrote on Twitter after the video started to spread.
Sims has a show this Friday, Jan. 6, at the First Avenue mainroom. He's also stopping by the Go: studios on Thursday for a Go Garage session with 95.3's Peter Parker. The station is giving away tickets starting at 3 p.m. Tuesday. (Disclaimer: We work with them as part of Go:.)
He'll be on tour for a bit after that too.