Watch: The Coen brothers made a 'wild' Super Bowl commercial

The ad is a tribute to the 1969 film "Easy Rider."

Minnesota's favorite filmmaker brothers have directed an ad for this year's Super Bowl.

The Coen brothers – who hail from St. Louis Park – are well-known for films like Fargo, The Big Lebowski, True Grit, and No Country for Old Men. Brothers Joel and Ethan have been making movies for over three decades now, winning many awards along the way. Their most recent film, Hail, Caesar!, was nominated for an Oscar this year.

Mercedes-Benz asked the duo to help make a commercial to celebrate the 50th anniversary of the company's performance brand.

What the brothers came up with is a biker tribute to the 1969 film Easy Rider, featuring actor Peter Fonda driving the Mercedes-AMG GT Roadster and Steppenwolf's 1968 hit "Born to Be Wild." A 30-second version of the ad will debut on TV during the fourth quarter of the Super Bowl LI, Independent says.

But why wait? It's already available online. Check out the extended version:

Some news organizations are saying this is the first time the Coen brothers have directed a commercial – it's not.

AdWeek says the Coen's did one for H&R Block in the Super Bowl 15 years ago, and one for Honda 18 years ago.

Next Up

Screen Shot 2020-11-28 at 6.58.11 PM

Gophers dominate second half to defeat Loyola-Marymount

Marcus Carr scored 26 to send the Gophers to 2-0.

Ambulance hospital emergency

Kandiyohi Co. man airlifted after hand caught in corn picker

Corn pickers are a common cause of farm accidents.

White tail deer

DNR: Passenger shot at deer out of driver's side window

The DNR said 'all sense of safety was disregarded.'

Screen Shot 2019-07-18 at 9.10.30 AM

Mpls council proposal would cut nearly $8M from 2021 police budget

The "Safety for All Budget Plan" was introduced Friday.

Shayne Munich

Minneapolis police appeal for help finding missing man

Shayne Munich is described as a vulnerable adult.

Screen Shot 2020-11-27 at 6.26.50 PM

Minnesota nurse's story about her battle with COVID-19 goes viral

A month later, Ashley Walter is on a hard road to recovery.

Adam Thielen

Report: Still on COVID-19 list, Thielen not expected to play Sunday

Thielen was placed on the COVID-19/Reserve list on Monday.

Image from iOS (19)

Mask-wearing, distancing a common sight on MOA's Black Friday

Thousands of shoppers were out and about on Black Friday despite the COVID-19 situation.


The Coen Brothers are helping the upcoming Scarface remake

The remake will have a different setting than the original, about a Cuban refugee in Miami.

The Coen brothers are doing a Western TV series

Get ready for a Western called The Ballad of Buster Scruggs.

Wanna watch the Oscars tonight? Here are your options

If you don't have cable, there are other ways to catch parts of the show.

Screen Shot 2020-01-23 at 1.58.45 PM

Watch: Winona Ryder talks about return to Winona for Super Bowl ad

The Hollywood star was back in her hometown for filming earlier this month.

Snickers is running the first live commercial in Super Bowl history

Snickers is going where no advertiser has gone before: live during the Super Bowl.

Watch: First trailer for Pixar's new film, Coco

Miguel wants to be a musician – but his family has banned music for generations.

Watch: SNL imagines how that controversial Pepsi ad was made

"I know, right. It was like completely my idea and now they're doing it."

Festival will have lots of MN-made films, a couple tributes – and virtual reality

The Minneapolis St. Paul International Film Festival will look at how virtual reality is transforming film.