Minnesota's favorite filmmaker brothers have directed an ad for this year's Super Bowl.
The Coen brothers – who hail from St. Louis Park – are well-known for films like Fargo, The Big Lebowski, True Grit, and No Country for Old Men. Brothers Joel and Ethan have been making movies for over three decades now, winning many awards along the way. Their most recent film, Hail, Caesar!, was nominated for an Oscar this year.
Mercedes-Benz asked the duo to help make a commercial to celebrate the 50th anniversary of the company's performance brand.
What the brothers came up with is a biker tribute to the 1969 film Easy Rider, featuring actor Peter Fonda driving the Mercedes-AMG GT Roadster and Steppenwolf's 1968 hit "Born to Be Wild." A 30-second version of the ad will debut on TV during the fourth quarter of the Super Bowl LI, Independent says.
But why wait? It's already available online. Check out the extended version:
Some news organizations are saying this is the first time the Coen brothers have directed a commercial – it's not.
AdWeek says the Coen's did one for H&R Block in the Super Bowl 15 years ago, and one for Honda 18 years ago.