Always one for impressive videos, Travis Scott may have dropped his magnum opus of trippiness. While "Butterfly Effect" may not quite cement Travis Scott as our generation's Ashton Kutcher, the BRTHR-directed clip has some of the most stunning visuals we've witnessed in the medium this year.
So much style that it becomes substance, we see Travis riding out the window of a car, struck by lightning and vomiting butterflies. What more could you want? One of surprise three songs he dropped in May, the calculated visual aesthetic here has us hopeful a new Travis Scott project might be waiting in the wings.