Target's store on Nicollet Mall in downtown Minneapolis is arguably its most prominent location in Minnesota – and the retailer has announced it will spend $10 million sprucing it up.
The top-to-bottom remodel will appeal to downtown workers with the creation of a fresh grocery section to greet street-level shoppers. It will include "grab-and-go" food and drink options, Target said in a press release.
The overall look of the store, which opened in October 2001, will be overhauled as well, with "modern décor elements, including stenciled concrete floors, wood plank walls and elevated merchandise assortment displays."
Expect to see less of Target's patented red around the store, with the company saying gray will be the color of choice in the revamp. In addition, LED lights will be installed, mannequins will be updated, and there will be fresh displays in apparel, home and beauty.
The Starbucks in the store will be expanded too, as will the CVS Pharmacy and the order pickup section.
Work will start in March and will be completed by September.
It kicks off a remodeling drive by Target that will see similar upgrades at its St. Paul Midway and St. Louis Park Highway 100 stores. What's more, 22 other Twin Cities Targets will be getting smaller upgrades during 2017 – including extra self-service checkouts.
It provides a much-needed boost for shopping on Nicollet Mall. Retail has struggled during the multi-million dollar city upgrade of the street and sidewalks, and the downtown scene has taken a blow from the withdrawals of Macy's, Barnes & Noble, Gap and Sports Authority.
"Target’s Nicollet Mall store is one of our top performing stores in Minnesota, so we’re excited to invest in a full store remodel for this location to create a distinctive shopping experience for the downtown community," said Mark Schindele, senior vice president of properties at Target, in the announcement. "From an updated, robust grocery department, to elevated style presentations throughout the store, we think guests will feel welcomed and inspired with the beautiful enhancements we have planned for our flagship Minneapolis store."