At a time when major national retail chains are struggling to compete with online companies, it's unusual to find one expanding their stores.
But that's what H&M is doing right here in Minnesota, announcing on Thursday that it's moving into a bigger home at Woodbury Lakes.
The Swedish clothing giant has nine stores in Minnesota including its current outlet in Woodbury, but the new store – set to open in fall 2018 – will have a much larger, 20,000 square feet of floorspace.
It's expected to create 20 new jobs, with H&M stating it has "experienced a warm welcome from customers and fans in Minnesota and is happy to continue to expand its store and employee count in the state."
The new store will carry H&M's women's, men's and teen line, as well as the H&M Kids collection for newborns to 14-year-olds.
And that's not all that's in the offing for Woodbury Lakes either, with a press release from shopping center developers Ramco-Gershenson revealing that the retail hub will also be getting a new movie theater.
The 44,000 square-foot Alamo Drafthouse Cinema will join the new H&M as part of a $22.8 million expansion of Woodbury Lakes, which will also include a "newly designed and remerchandised Main Street."
Stores have been closing down
The expansion of H&M comes amid a wider downturn among national clothing retailers, with companies including Macy's and JCPenney among those to have shut prominent Minnesota locations in recent months.