Whoops – Target accidentally leaked a new Lord of the Rings game

Middle-earth: Shadow of War showed up on Target's site Sunday.
Author:
Updated:
Original:

A new video game set in the Lord of the Rings universe was all set for a surprise announcement Monday.

Until Target accidentally gave it away ahead of time.

A product page for a new game called Middle-earth: Shadow of Warpopped up online Sunday (as did a special edition version).

Some Redditors and others on the internet stumbled upon the link while it was live, which for a short time included the box art, and an official description of the game.

It was pulled down fairly quickly, but not before being screenshotted by this Redditor and a NeoGAF user, and picked up by PolygonKotaku, Gamespot, The Verge, and others.

Target hasn't said anything publicly about the mix-up at this point, but the accidental leak sort of took the wind out of the sails of the official announcement.Monday's reveal would have been a big surprise otherwise, Mashable says. (Though to be fair, people seem pretty excited still.)

Here's the announcement trailer:

The box art, game description and release date of Aug. 22 all match what was on Target's site.

Funny enough, the game is now available for preorder at Best Buy, Amazon, GameStop and other places – but it's still not on Target's site as of Monday evening.

And to be fair to Target, these kinds of accidentalleakshappenallthetime.

Middle-earth: Shadow of War is a sequel to the 2014 game Middle-earth: Shadow of Mordor – which is the game Warner Bros. was reprimanded for because of claims they misled consumers, and had YouTubers talk the game up without being transparent about it.

Next Up

Related