A new video game set in the Lord of the Rings universe was all set for a surprise announcement Monday.
Until Target accidentally gave it away ahead of time.
Some Redditors and others on the internet stumbled upon the link while it was live, which for a short time included the box art, and an official description of the game.
Target hasn't said anything publicly about the mix-up at this point, but the accidental leak sort of took the wind out of the sails of the official announcement.Monday's reveal would have been a big surprise otherwise, Mashable says. (Though to be fair, people seem pretty excited still.)
Here's the announcement trailer:
The box art, game description and release date of Aug. 22 all match what was on Target's site.
Middle-earth: Shadow of War is a sequel to the 2014 game Middle-earth: Shadow of Mordor – which is the game Warner Bros. was reprimanded for because of claims they misled consumers, and had YouTubers talk the game up without being transparent about it.