Whoops – Target accidentally leaked a new Lord of the Rings game

Middle-earth: Shadow of War showed up on Target's site Sunday.

A new video game set in the Lord of the Rings universe was all set for a surprise announcement Monday.

Until Target accidentally gave it away ahead of time.

A product page for a new game called Middle-earth: Shadow of Warpopped up online Sunday (as did a special edition version).

Some Redditors and others on the internet stumbled upon the link while it was live, which for a short time included the box art, and an official description of the game.

It was pulled down fairly quickly, but not before being screenshotted by this Redditor and a NeoGAF user, and picked up by PolygonKotaku, Gamespot, The Verge, and others.

Target hasn't said anything publicly about the mix-up at this point, but the accidental leak sort of took the wind out of the sails of the official announcement.Monday's reveal would have been a big surprise otherwise, Mashable says. (Though to be fair, people seem pretty excited still.)

Here's the announcement trailer:

The box art, game description and release date of Aug. 22 all match what was on Target's site.

Funny enough, the game is now available for preorder at Best Buy, Amazon, GameStop and other places – but it's still not on Target's site as of Monday evening.

And to be fair to Target, these kinds of accidentalleakshappenallthetime.

Middle-earth: Shadow of War is a sequel to the 2014 game Middle-earth: Shadow of Mordor – which is the game Warner Bros. was reprimanded for because of claims they misled consumers, and had YouTubers talk the game up without being transparent about it.

Next Up

Screen Shot 2021-07-23 at 12.22.13 PM

Family identifies man who died at Menards in Golden Valley

Three people were "temporarily detained" at the Menards on Thursday, police say.

hovland 1

Gallery: Home near the Boundary Waters on the market for $1.1 million

The home's wall of windows affords views of McFarland Lake and the wilderness.

Pixabay - firefighter helmet

Firefighters find body in rubble after Princeton home explosion

Two others were also injured by the blast and fire Thursday.

Flickr - campfire

No campfires allowed in BWCAW or Superior National Forest

The campfire ban applies to all campsites in the forest, including those in the BWCAW.

covid-19, coronavirus

Here is Minnesota's COVID-19 update for Friday, July 23

The newest data from the Minnesota Department of Health.

medina portapotty

Police: Illegal fireworks wipe out portable toilet in Medina

Officials are seeking the public's help in identifying those involved.


Hammer-Schlagen inventors are suing another Minnesota bar

The company says The Lumberjack is offering the game without the proper licensing.

Zach Halverson

KFAN radio personality Zach Halverson says he is gay

Halverson explained why it was important for him to make the announcement.

police lights

Report of male with hatchet sparks major police response in Hopkins

The suspect was arrested in connection with an assault.


Sometimes YouTube video game 'reviews' are actually sneaky sponsored videos

YouTuber videos touting Middle Earth: Shadow of Mordor weren't actually independent reviews. But that wasn't clear.

New video game trailers from The Game Awards (including for that naked-Daryl game)

We have no idea what is going on in that Death Stranding trailer, so don't ask.

Nintendo Switch: Preorders are already sold out at a bunch of places

Almost everywhere that's letting you preorder the Nintendo Switch is sold out already.

A cyber attack is holding computers around the world for ransom

One malware site says this WannaCry attack has been detected in 99 countries.

Remember Pokémon GO? It's still a thing, and has new Pokémon now

Pokémon GO is getting some new Pokémon from the Gold and Silver iterations.

WikiLeaks leak claims CIA can get past phone encryption, hack into Smart TVs

This leak of more than 8,000 files has not been authenticated – though it appears legitimate.