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Why did the Twins' radio flagship switch from WCCO to KSTP in 2007?

On July 5, 2006, the Twins shocked fans by announcing plans to move down the radio dial in the Twin Cities for the 2007 season. Why? For the answer, click on the headline above...
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WCCO was simply outbid. WCCO had been the Twins' broadcast partner since the team moved to Minnesota from Washington in 1961. WCCO paid the team $3 million annually, but kept all the ad revenue. In the initial four-year deal with KSTP, the Twins kept all the revenue from ads broadcast during games and agreed to pay the team an escalating fee that would eventually reach $1 million a season.

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