Why Indeed pulled its homebrew kits from store shelves

No more getting Indeed's Day Tripper Pale Ale and Midnight Ryder Black IPA homebrew kits on store shelves.

Minnesota is home to dozens of homebrewing supply stores, which is how a lot of Minnesota's professional craft brewers got their start.

Indeed Brewing Co. is one of them. When it opened back in 2012, two beers on tap were developed from homebrew batches: Day Tripper Pale Ale and Midnight Ryder Black IPA.

Those two beers were adapted as homebrew Pro-Series kits by Northern Brewer Homebrew Supply.

But Indeed announced Friday it's taking them off store shelves.


In mid-October, Anheuser-Busch InBev purchased the popular homebrew supply chain. The beer giant has been criticized for gobbling up craft breweries, and there's worry the company will push independent breweries out of the market and limit consumer's choices.

"Time and time again, Anheuser-Busch InBev has demonstrated through their calculated acquisitions that their intention is to erode the very principles that the craft beer industry is built upon," Indeed said in the announcement.

Although Indeed says it supports the employees of Northern Brewer, it can't support the new ownership and the company's "strategy of attempting to control the craft beer market." So Indeed's kits will no longer be sold in stores.

Instead, Indeed has made the recipes available to the public on its recipe page. Indeed will periodically release more beer recipes there "in the spirit of fostering new talent and creativity in the craft brewing community."

Mark your calendar

Learn to Homebrew Day is Nov. 5, and there are at least four events planned for Minnesota – two in the Twin Cities, one in Duluth and one in Pine City. For more details on the events, click here.

Meanwhile, Homebrew Con – the American Homebrewers Association's national hombrewers conference – is coming to Minneapolis June 15-17, 2017.

Other homebrewing events can be found on the Minnesota Home Brewers Association website. For other homebrewing organizations in the state, click here.

Next Up

Screen Shot 2021-04-12 at 8.54.21 PM

MN police leader on Daunte Wright: 'If he would've just complied'

Brian Peters is a former commander with the Brooklyn Center Police Department.


Women killed in ATV crash in Paul Bunyan State Forest

She wasn't wearing a helmet and alcohol was involved, officials say.


As golf season approaches, book your round now at Dacotah Ridge GC

The stunning course is designed by world-renowned architect Rees Jones.


Aggressive police response on third night of Daunte Wright protests

Law enforcement used armored vehicles, tear gas, and fired rubber bullets, but say officers were targeted with bricks and other projectiles.

st. paul police homicide april 13 2021

Woman found suffering from 'fatal wound' in St. Paul apartment

Her death marks the 10th homicide in the city this year.

Screen Shot 2021-04-14 at 6.40.37 AM

15-vehicle pileup closes Hwy. 169 near Maple Grove

The incident happened shortly before 5 a.m.

Grand casino

Grand Casino celebrates 30th anniversary with more than cake

Hundreds of thousands of winning dollars are on the table.

Brodd defense witness

As defense starts, expert argues Chauvin's use of force was reasonable

Use-of-force expert Barry Brodd testified on behalf of the defense.

Chet Holmgren

Chet Holmgren named Minnesota's Mr. Basketball

Minnehaha Academy produces back-to-back award winners for the second time in state history.

Byron Buxton

Red Sox out-slug Twins in chilly matinee

Bobby Dalbec hit two RBI doubles to hand the Twins their third straight loss.


Meet Lucy, Indeed's first canned sour beer

It's a kettle-soured ale, different from their Wooden Soul series.

4 questions: A flight with Indeed Brewing Company 🍻

Is there something that would make Indeed's co-founder quit drinking beer? Yes, apparently.

4 questions: A flight with Indeed Brewing Company 🍻

Is there something that would make Indeed's co-founder quit drinking beer? Yes, apparently.

Indeed's new series of unique beers is all about collaboration

The first beer in the series will be released Friday.

There's a new seal on some beer so you'll know if it's from an independent brewery

It's getting harder to tell what beers are actually craft beer.

Third Street Brewhouse is releasing its first session IPA

Session IPAs still have all the hoppy flavor, but less alcohol – perfect for summer day drinking.