Wisconsin TV ads aimed at luring Minnesota businesses start Monday


A Wisconsin job-creation agency will start running television ads Monday that are aimed at getting expanding businesses to move to the Badger State from Minnesota and Illinois.

The Associated Press reports the Wisconsin Economic Development Corporation (WEDC) is spending more than half-a-million dollars on the eight-week campaign involving TV stations in the Twin Cities, Chicago, and Rockford. The two ads will also appear on about 400 websites in addition to running during news shows on CNBC, Fox News, and CNN.

The corporation's CEO, Reed Hall, says in a statement "If a company in Illinois, Minnesota or any other state is considering expanding or relocating, we want to make sure that Wisconsin is among the options being considered," the AP reports.

The ads do not make specific mention of Minnesota or Illinois. A WEDC deputy secretary tells the Wisconsin State Journal: “We can positively advertise Wisconsin without having to tear down anyone else.”

The corporation was started by Gov. Scott Walker in 2011. But it was troubled by missteps almost immediately, the State Journal reports, failing to adequately track loans and extending tax breaks to ineligible applicants. Meanwhile, Wisconsin ranks 37th among the states in job creation and economic growth in Minnesota has significantly outpaced its neighbor.

The Milwaukee Journal Sentinel reports WEDC has more than doubled its marketing budget this year to $5.75 million. The newspaper says the corporation will meet with state finance officials on Wednesday to provide a progress report and ask for additional funding for 2015.

The Associated Press story notes that Wisconsin's bid to lure businesses has ruffled the feathers of Illinois Gov. Pat Quinn in the past. Here in Minnesota, a spokesman for Gov. Mark Dayton told the AP the ads are a stunt, adding: "Given how bad (Wisconsin's economic growth and job creation) results have been," he said, "it is unsurprising they are trying this kind of Hail Mary pass."

Learn more about the Wisconsin Economic Development Corporation at their website.

Next Up

Eric Kendricks

Coller: Do the Vikings have a tough schedule?

Matthew Coller writes a weekly Vikings column for BMTN, with more of his work found at Purple Insider.

Screen Shot 2020-01-02 at 7.54.07 AM

Grand jury indicts 2 with aiding and abetting murder of Minneapolis Realtor

Four people have now been indicted by a grand jury in connection to the 2019 killing of Monique Baugh.

Nelson Cruz

White Sox sweep Twins for first time since 2016

The Twins' offense disappeared in a 4-2 loss on Thursday.

Mike Hughes

Report: Vikings trade Mike Hughes to Kansas City

The Vikings received a 2022 sixth-rounder in exchange for the former first-round pick.

Ambulance hospital emergency

Backup from fatal crash in Stearns County leads to another bad crash

The crash backed up traffic, which led to another crash in which two people were injured.

Gluten free pizza

For The Week: Monster cookies, and a search for the best gluten-free pizza in MN

BMTN food writer Lindsay Guentzel's weekly column aims to make life in the kitchen easier.

Flickr - SIMULIIDAE black fly gnat - D. Sikes

South Twin Cities metro besieged by aggressive gnats

Metropolitan Mosquito Control District has received more than 100 calls in recent days.

Teddy Bridgewater

Teddy Bridgewater criticizes Panthers' practice habits

The former Vikings quarterback was not a fan of his time in Carolina.

Associate wearing PPE 2

Amazon will give $100 to new hires who are fully vaccinated against COVID

The company is hoping to hire 1,300 people in Minnesota.