Skip to main content
Updated:
Original:

With back-to-school sales sluggish, Target gets a boost from school uniforms

Author:

Public school enrollment is peaking, and a good number of the students are now required to wear school uniforms of some sort. It may be a drag for the kids, but it has brought smiles in the retail industry.

Reuters takes a look at how Target is faring under what is a sea-change in back-to-school shopping.

Though still just a tiny piece of the close to $27 billion dollar back-to-school market, retailers such as Wal-Mart, Target, Lands' End, and Old Navy are eager to compete for uniform sales and the additional traffic they bring to stores and websites during the second biggest selling season of the year, Reuters reports.

Target now carries uniforms in 800 of its 1,700 stores, including a "uniform destination" in about half of those participating stores, according to Minneapolis-St. Paul Business Journal. And a spokesman says the company is seeing a "particular uptick" in online sales, according to Reuters.

That has boosted prospects for uniform sales in the United States and made the category one of the few bright spots this back-to-school season when the National Retail Federation expects overall spending to fall 8 percent, says Reuters.

Almost half of U.S. public schools now have a formal dress code or uniforms compared with 21 percent in 2000, Reuters reports, according to a survey by Lands' End and the National Association of Elementary School Principals.

Next Up

Kirill Kaprizov

2nd period surge leads Wild to fourth straight win

With three goals in the second, the Wild blasted the last-place Coyotes.

Gopher Basketball / R.J. Stephens

Late-tip in helps Gophers pass first big test, improve to 6-0

Luke Loewe's bucket with 2.4 seconds remaining helped the Gophers stay undefeated.

ambulance

Man, 40, found dead stuck in air duct at his Otter Tail Co. home

The discovery was made by family members Monday morning.

Biden Minnesota visit stream screengrab - 11.30.31

What Biden said during his visit to Minnesota Tuesday

The president spoke at Dakota County Technical College.

Grand Marais

Cook County registers its first COVID-19 death of the pandemic

The sparsely populated, highly-vaccinated county has continuously had one of the lowest rates of COVID in the state.

Waits family screengrab CNN

Support for MN family after anti-maskers target child of school board chair

An online group opposing Kelsey Waits outed the child as transgender.

Pixabay - school - classroom

St. Paul schools add 2 days to winter break due to pandemic stress

The added days off are meant to acknowledge the stress the pandemic has caused.

Fardoussa Abdillahi

Charges: St. Cloud mother killed baby, placed him in dumpster

The 4-month-old baby was found by officers on Sunday morning.

ambulance

1 dead in crash at Lake Street intersection in south Minneapolis

There have been 465 deaths on Minnesota roads this year, according to the state's traffic division.

robbery

St. Paul restaurateur's businesses burglarized a 6th time

The owner of The Gnome and Hope Breakfast Bar is asking politicians to help St. Paul business owners.

North Memorial Air Care

Teen suffers life-threatening injuries in head-on crash in southern MN

The 18-year-old was airlifted to a Mayo Clinic hospital in Rochester.

foo fighters grohl mr rossi wikimedia

Foo Fighters abruptly cancel Gophers stadium show hours after announcing it

The band is looking for a new venue because of a disagreement over COVID protocols.

Related