Some new styles of women's footware are headed for the fashionable shops of Europe – but only after they make their world debut on Main Street in Red Wing, Minnesota.
Red Wing Shoes, the 111-year-old company famous for its work boots, is rolling out three new collections of boots made especially for women.
They'll be at the flagship store in the company's home town on Friday, the Republican Eagle reports, then will reach Europe on Sep. 1 and other U.S. markets on the 6th.
Red Wings now fashionable
While the company has prided itself for a century on the sturdiness and durability of its boots, in recent years they've suddenly become fashionable, too.
The Star Tribune says a newer generation of fashion-focused consumers is adopting Red Wings. And a surge of sales in sizes 3 and 4 was a clue to the company that the buyers were not all men.
There's been a common problem, though, for women wearing the men's styles. The director of product creation for the Red Wing Heritage brand, Alison Gettings, tells the Republican Eagle: “It is harder for women to break in a men’s boot, because we tend to not wear the same shoes every day and we don’t have the weight to help break them in. We took the whole boot apart and rebuilt it for women.”
The new collections – called Heritage Core, Legacy, and Modern – use lighter, softer leather that Gettings says gives them a more feminine look and makes them easier to break in.
This is not Red Wing's first foray into boots for women. The Star Tribune says that came in 1926 with a style known as the Gloria. That model and the majorette boots Red Wing made in the 1930s both provided inspiration for the company's new styles, the paper says.