Wow, Facebook: Their voter registration reminder really worked

Facebook's reminder got a lot of Minnesotans to register to vote.

The Minnesota Secretary of State's Office said there were 73,478 online voter registrations in Minnesota Monday.

That's a record high, and includes new registrations as well as people updating existing registrations. The previous record had been about 27,000 online registrations in a day.

So what caused this giant, record-breaking surge?

This little thing:

Facebook sent out this reminder to Minnesotans Monday afternoon and evening. And the Secretary of State's Office said the big increase in voter registration was "likely the result" of Facebook's push.

Facebook's impact

This is at least the second time Facebook has caused a big bump in voter registration.

The Center for Election Innovation and Research dug into some numbers in the lead-up to National Voter Registration Day (which was Sept. 27).

On Sept. 23, Facebook blasted a banner to its users that included a link for online registration in 32 states and Washington DC. During the next four days, all the states that were involved saw massive increases in voter registration.

Minnesota specifically saw 7,424 registrations from Sept. 18-22 – that's before the Facebook blast – with a high of 1,963 coming on the 21st.

On Sept. 23 alone, the first day of Facebook's big alert, the state got 26,743 new voter registrations. That was followed up by days of 8,788 and 4,431.

Then on Sept. 26, Google had a Doodle telling people to register to vote. And on that day, Minnesota got 10,810 registrations, the center said.

The New York Times said, based on Facebook users demographics, the site likely prompted more young voters to register.

I still need to register to vote!

You've got until the end of Tuesday to pre-register online.

It’s pretty slick – just visit the Secretary of State’s website here. All you need is an email address and your driver’s license, state ID card number or your social security number.

If you don't get pre-registered, don't freak out – you can register on Election Day at your polling place when you go to vote. Everything you need to do that (and again, it's still pretty simple) can be found here.

Paper registration forms are available in English, Spanish, Hmong, Somali, Vietnamese, Russian, Chinese, Lao, Oromo, Khmer, Amharic, and Karen.

The Secretary of State says Minnesota has 3.2 million registered voters – yet there are still 800,000 citizens who could register, but so far have not.

To find news, commentary, and local events leading up to the 2016 election, head to Go Vote MN.

Next Up

Flickr -  Bank Plaze Nov 2020 - Chad Davis

US Bank employees won't return to downtown Minneapolis office next month

The company, citing COVID's resurgence, has pushed back its office return plans.

Katie Storm Twitter Bally Sports North - Aug 4 2021

MN native Katie Storm returning home for role with Bally Sports North

The St. Cloud State grad had worked for Fox Sports North before leaving for Philadelphia.

Flickr - Wisconsin State Fair cream puff - USDA

Free cream puff for people who get vaccinated at the Wisconsin State Fair

Get a shot, then head over to Cream Puff Pavilion for a free treat.

theodore wirth trailhead

Minneapolis parks now requiring masks in all indoor spaces

Anyone going inside recreation centers, ice arenas, and indoor spaces at pools must put on a mask.

Eric Reinbold - Pennington County Sheriff Aug 4 2021

At-large murder suspect was caught after triggering trail camera

Authorities had been searching for Eric Reinbold for nearly a month.

Flickr - toxic algae bloom - MPCA Photos

Climate change is warming lakes, leading to more toxic algae blooms

The MPCA says blue-green algae blooms are occurring all across the state.

vaccine, covid

Minnesotans can now register to get $100 for getting the COVID-19 vaccine

It's available for those who get their first jab between July 30 and Aug. 15.

Phillip Miller

Benton County prosecutor charged with sexual assault of teenager

Phillip Miller has been charged with varying levels of sexual assault charges.

Pixabay - pistol holster handgun

Permit-to-carry law doesn't violate 2nd amendment, MN Supreme Court says

A man charged with carrying a pistol without a permit argued it was unconstitutional.


Here is Minnesota's COVID-19 update for Wednesday, August 4

The delta variant has been leading to higher case counts and hospitalizations in Minnesota.


1 in 10 eligible Minnesota voters have already sent in a ballot

In 2012, the state had just 183,000 ballots by this time. This year, it's a lot more.

Facebook's new endorse a candidate feature is a glorified status update

Because what we all need is more chances to talk politics in Facebook comments.

vote, vote now

MN GOP's elections bill would add restrictions to same-day voter registration

While the GOP's proposal would add voting restrictions, Democrats are seeking to make it easier for people to vote.

Your 'Oh $#!@ it's Election Day!' last-second voting guide

Where to vote, what to bring, which races you're voting for, where to go afterward, etc.

If you want to pre-register to vote, the deadline is Tuesday

You will still be able to register on Election Day.

Get that absentee ballot mailed back in if you haven't yet

That ballot needs to be in by Election Day, or it won't count.

Streaming or TV? How people watched the second presidential debate

A lot of you turned to YouTube, Twitter and Facebook to watch the debate.

Live updates: Checking in on Election Day

Checking in on Minnesota – and the country – as Election Days rolls on.