Austin's top tourist attraction may be on the hoof soon.
The Austin Daily Herald reports that multiple sources say a deal is near that would move the southern Minnesota city's 13-year-old SPAM Museum to a larger spot in a more central location in the downtown area. Hormel, which produces the tinned meat, is based in Austin.
The proposed new site is an area on North Main Street that has been vacant since it was destroyed in a 1999 fire.
The Business Journal noted the city's "delicate relationship with SPAM." Yes, it is the city's best-known export, produced since 1937 and immortalized by a Monty Python skit and as a synonym for Internet junk mail. "But residents are also touchy about associating the city too much with the canned meat," the story adds. Austin's City Council dropped a rebranding campaign with the slogan "Austin: Packed With Talent" and a logo that looked like the top of a SPAM can.
The website for the SPAM Museum brags that the 16,500 square foot space is "home to the world's most comprehensive collection of spiced pork artifacts." Curators have assembled what they call "family-friendly space" to learn about the meat packing company based in Austin for more than 130 years.