You're going to start hearing more music while you shop at Target

Welcome addition, or psychological ploy?
Author:
Updated:
Original:

This news about Target stores will be music to your ears ... if you like that sort of thing.

After experimenting with playing music after the Ridgedale Target in Minnetonka was remodeled in 2011, Target is planning on introducing background music at even more stores over the coming months.

The Minneapolis retailer confirmed to GoMN shoppers at select stores will be accompanied by an "upbeat, positive and playful" playlist of overhead music as they peruse the aisles.

Since the Ridgedale trial, background music has been introduced at 65 stores across the country – including several in the Twin Cities – but by the end of the year that will have been expanded to 180.

Stores in the Twin Cities that already have the music include northeast Minneapolis (Stinson), Ridgedale, Roseville, Highland Park, Dinkytown, Chaska, St. Louis Park, St. Paul Midway and Minnetonka.

The stores that will see music introduced by the end of the year will mostly be either new stores or stores Target is in the process renovating. The retailer in the midst of a multi-billion dollar revamp of 500 stores across the U.S.

If the company is taking suggestions for the playlist – here's one for them.

Is this a psychological ploy?

Target said customer and staff feedback to initial tests of background music "was almost universally positive," but is there something sinister going on here?

OK, sinister is a bit much, but there are several studies out there showing that in-store music can have a psychological effect on customers' shopping habits.

A selection of these studies have been highlighted by Business Insider, which includes a finding that "low-tempo music causes shoppers to move slowly, but they also buy more."

On the other hand, "loud" music causes customers to move through a grocery store more quickly, however it apparently doesn't reduce how much they buy.

There's also an impact based on what kind of music you play. MotiveMetrics reports shoppers are more likely to buy Christmas items if holiday music is playing in the background, while classical music encourages shoppers to opt for more expensive items.

Bear this in mind if you head to a Target store this summer, hear the Beach Boys start playing, and find yourself gravitating towards swimsuits and shades.

Next Up

police tape, crime scene

Man found dead outside home near Cass Lake

The man was reportedly shot outside the property.

Minnesota_Welcome_Sign_-_Minnesota_Welcomes_You_-_Taylors_Falls_(28269804891)

Gov. Walz announces $1M in grants to boost Minnesota tourism

The money will be used for marketing efforts to attract people to Minnesota's hard-hit tourist spots.

coronavirus, ICU

Nov. 25 COVID-19 update: 72 deaths ties Minnesota's single-day high

A COVID-19 update will not be provided on Thanksgiving Day.

Texa-Tonka

Revival to open its fourth Twin Cities location

The fried chicken and smoked meat maestros are moving to St. Louis Park.

Duluth and Case Recreation Center

St. Paul to open two extra temporary shelters for homeless people

Mayor Melvin Carter announced the new shelters will be opened in the event of excess demand.

vote, election

Minnesota once again had the highest election turnout in the country

Amid the COVID-19 pandemic, a record percentage of voters also sent in absentee ballots.

court gavel

Minneapolis man sentenced to 30 years for death in robbery gone wrong

James Moore was sentenced in the death of Malik Smith.

Em1jOWyWEAwspXK (1)

St. Paul homicide suspect arrested by FBI in Chicago

A 34-year-old Minneapolis man was killed in the Nov. 14 shooting.

Sanford Health

Sanford Health 'parts ways' with CEO after his face mask comments

Kelby Krabbenhoft had been with the company since 1996.

Related

How will Target recover from poor sales? More small stores and new brands

After posting disappointing results, Target will embark on a $7 billion investment plan to attract and keep more customers.

What Target's $10M renovation of the downtown Minneapolis store will look like

Two other Twin Cities stores will get similar major upgrades, while 22 others will get minor facelifts.

Grab-and-go food, carside pickup: Target's testing a new quick entrance

It's a modern new look, with one normal entrance and one get-in/get-out door.

Why go to the store when you can buy online on Black Friday?

Why haul your turkey-bloated bodies out into the frigid Minnesota cold to line up for hours and then fight it out with throngs of shoppers for the same TV?

Here's how Target is trying to win your holiday shopping (yes, free shipping is part of it)

Free shipping, price matching, and more – but will Target earn your dollars?

Target is booming because customers are making more 'Target runs'

The company says store remodels are helping grow traffic.

Members of Target's new loyalty program shop more often, spend more

Target is reaping the benefits since launching Target Circle.