General Mills brings back interracial family for Cheerios Super Bowl ad


Cheerios will run its first-ever Super Bowl ad on Sunday, set to air during the first unscheduled time out during the big game. The commercial is making news even before it's broadcast.

In a post on its blog, ATasteofGeneralMills, the company writes, "We’re excited to share the newest commercial for Cheerios," then asks, "Notice something familiar about that family?"

It's the same fictional family that was featured in a Cheerios ad last May, made up of a black dad, white mom and their young daughter, Gracie. The ad grabbed headlines after it sparked ugly comments online, prompting General Mill to disable the comments section on the YouTube video of the commercial. The negative remarks were followed by an outpouring of support. At the time, General Mills said it cast actors who reflect the changing U.S. population.

An Associated Press story about the upcoming Super Bowl ad has been widely distributed, picked up by newspapers including the Seattle Post Intelligencer and Canada's CTV News.

In the new Super Bowl spot, the father uses Cheerios to illustrate each member of the family and to explain to his daughter that, "Pretty soon, you're going to have a baby brother." Gracie looks dismayed, then smiles, adds another Cheerio to the pile and negotiates for a puppy.

General Mills announced that it will air a behind-the-scenes look at the making of “Gracie” on its blog Friday.

This year, a 30-second spot during the Super Bowl costs around $4 million. The Cheerios ad will be the first Super Bowl spot for General Mills since a 1996 Wheaties commercial with NBA icon Michael Jordan and NFL legends Deion Sanders and Steve Young.

Next Up

Anthony Edwards

Ant's rally not enough to save Timberwolves

Edwards' third-quarter explosion came too late in a loss to the Pelicans.

Rent, mortgage, house, key, door

Victims of property manager's sexual harassment to get $736,000

It's part of a consent decree announced by the Department of Justice Monday.

The Liffey Pub Facebook

St. Paul's Irish pub The Liffey reveals it won't reopen

The beloved pub has been closed since the start of the pandemic.

Proctor football

Proctor football investigation: Case goes to county attorney

The office will review the evidence and consider possible criminal charges.

kirsten mitchell screegrab

'I’m heading home!': CA reporter announces return to WCCO

Kirsten Mitchell interned at WCCO years ago. Now, she's coming back as a reporter.


As part of price gouging settlement, farm to donate 1M eggs to food nonprofits

The egg producer will donate more than 1 million eggs to nonprofits fighting hunger.

plane, Piper PA-32

Sheriff: Witnesses saw plane 'performing aerial maneuvers' before fatal crash

The single-engine aircraft went down in northern Wisconsin, killing a brother and sister.

Screen Shot 2021-10-25 at 8.51.02 AM

Community rallies around Minnetonka HS dancer battling brain tumor

A fundraiser raised more than $44,000 of its $60,000 goal in the first two days.

twin city gardens

In rare move, MDH takes control of Minneapolis nursing home

The temporary receivership is to ensure resident safety.

Sen Mark Koran crop

Lawmaker deletes post encouraging donations to family charged in Capitol riot

Sen. Mark Koran, in his Facebook post, described them as "a good family!"