General Mills brings back interracial family for Cheerios Super Bowl ad

Author:
Updated:
Original:

Cheerios will run its first-ever Super Bowl ad on Sunday, set to air during the first unscheduled time out during the big game. The commercial is making news even before it's broadcast.

In a post on its blog, ATasteofGeneralMills, the company writes, "We’re excited to share the newest commercial for Cheerios," then asks, "Notice something familiar about that family?"

It's the same fictional family that was featured in a Cheerios ad last May, made up of a black dad, white mom and their young daughter, Gracie. The ad grabbed headlines after it sparked ugly comments online, prompting General Mill to disable the comments section on the YouTube video of the commercial. The negative remarks were followed by an outpouring of support. At the time, General Mills said it cast actors who reflect the changing U.S. population.

An Associated Press story about the upcoming Super Bowl ad has been widely distributed, picked up by newspapers including the Seattle Post Intelligencer and Canada's CTV News.

In the new Super Bowl spot, the father uses Cheerios to illustrate each member of the family and to explain to his daughter that, "Pretty soon, you're going to have a baby brother." Gracie looks dismayed, then smiles, adds another Cheerio to the pile and negotiates for a puppy.

General Mills announced that it will air a behind-the-scenes look at the making of “Gracie” on its blog Friday.

This year, a 30-second spot during the Super Bowl costs around $4 million. The Cheerios ad will be the first Super Bowl spot for General Mills since a 1996 Wheaties commercial with NBA icon Michael Jordan and NFL legends Deion Sanders and Steve Young.

Next Up

Screen Shot 2020-12-02 at 9.55.05 PM

Small plane lands on northbound I-35W in Twin Cities

A large police presence is at the scene.

Plainview

Judge orders Minnesota gym that defied shutdown to close

Attorney General Keith Ellison sued the gym after it remained open.

montana cutbank

Charges: Man shot victim 'without provocation' using sawed-off shotgun

The incident happened on Nov. 24 in Ten Lake Township, located in Beltrami County.

Governor Tim Walz

Watch live: Walz, first responders address Minnesotans

Some departments have been forced to shift staffing or suspend service due to COVID-19.

covid-19, coronavirus

CDC says COVID-19 quarantine period can be cut to 10 or 7 days

You can come out of a 7-day quarantine following exposure provided you've had a negative test.

maple grove fire

1 person found dead inside Maple Grove business that burned down

A person had been unaccounted following the fire that destroyed Hanson Implement and Storage Tuesday night.

One-dollar bill, cash, money

Appeals court rules MN high school students can get unemployment benefits

They've been denied the benefits, and some were even asked to pay them back.

covid-19, coronavirus

Dec. 2 COVID-19 update: 77 more deaths in Minnesota

The death toll is closing in on 3,700 in Minnesota.

City Pages

Fan creates City Pages archive, Star Tribune tells him to remove it

After word spread that the defunct newspaper's website would go down, a fan created his own copy. Then he got a cease and desist letter.

Adam Thielen

Vikings activate Adam Thielen off COVID-19/reserve list

The star receiver missed last week's victory over Carolina.

Screen Shot 2020-12-02 at 10.27.14 AM

Naked man shot by St. Paul cop is charged for sexual assault of ex-girlfriend

The 31-year-old suspect remains at Regions Hospital after being shot.

Related