Life Time Fitness will produce NYC Triathalon

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Minneapolis-based Life Time Fitness will make a splash in the Hudson River. The New York City Triathlon has been sold to the company.

SportsPro reports that the triathlon, one of the largest in the nation, will be produced by Life Time’s endurance events arm, Life Time Athletic Events. Life Time has reportedly been eyeing a New York race for some time to add to its Tri Series, which includes events in Minneapolis, Chicago and Dallas.

Financial terms of the agreement were not released.

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