The Loctite Glue ad that ran during the Super Bowl Sunday night was produced by Minneapolis ad agency Fallon. And let's face it, it sort of broke the mold for Super Bowl advertising.

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Fallon took on Loctite, which is based in Germany, as a new client in December 2013, and immediately they started talking about putting together a Super Bowl ad for the first time, according to the Star Tribune.

The company decided to go for it, even though the cost of the 30-second ad, $4.5 million, was more than it had paid for advertising in an entire year.

Reaction to the ad on Twitter was generally positive; many said they thought it was one of the best ads of the night.