Lynx coach Cheryl Reeve wants Minnesota media to provide better coverage of women's sports

She engaged in a debate with reporters from The Athletic this past week.

Four-time WNBA champion head coach Cheryl Reeve of the Minnesota Lynx is letting her voice be heard on the topic of women's sports coverage in the media. 

"I shine the light on things," Reeve said during an in-studio visit with KFAN's Paul Allen on Monday, "if I see something I say something."

Say something she did on Twitter last week when she called out The Athleticfor what she perceived to be a lack of coverage of women's sports, to which The Athletic's Michael Russo said they have plans to do while asking her to be patient considering they just launched last October. 

It got a little more heated than that, but feelings aside, Reeve said Monday that she was pointing out a flaw that she thinks needs to be addressed on a national level. 

"There is money to be made," Reeve said regarding the coverage of women's sports. "Is it a windfall, does it equal that of the money to be made from the Vikings, Wolves, Wild, and Twins? I'm not saying that, I've never made that claim."

What bugs Reeve the most is the bias she believes exists. 

"I'm tired of people saying that people aren't interested in women's sports or that they aren't watching, because they are. I think when people that say that people aren't interested... no, you're saying you're not interested. That's the bias." 

Reeve is simply asking for proportionate coverage, not the same amount of coverage the bigger, mainstream sports receive. 

"I care about my craft. And I care about how women are treated in society," Reeve said. "I care deeply about those things. It's beyond coaching, it's beyond basketball."

Reeve: Stop telling women to wait

"Women hear that all the time. 'It's just time, just wait, you'll get your chance,'" she said when discussing the excuse she feels is routinely given to women. 

"Give us time, 'we'll pay you equal to the men.' After how many years of women in the workforce, we're still making .80 cents on the dollar to what a man makes. Sports are a microcosm of society. 

"This conditioning goes on - it's an endless cycle - over and over and over again," she said. "It also happens to young girls. We grow up, girls grow up thinking that we're less than, and that's a cycle that we need to put an end to. And I think as a leader – and I put media in the category of being leaders – I think we have a responsibility to report what's happened.

"Since 1972, in Title IX, participation in women's sports has increased dramatically. Coverage of women's sports has actually gone down, we've gone backwards."

That's why Reeve is challenging Minnesota media to do more for women's sports. 

"We want to lift the rest of the WNBA. I want to have the best media coverage, by far, of any market in the WNBA." 

Next Up

ballot voting vote

Appeals court changes rules for MN absentee ballots received after Election Day

Pending a further challenge, votes received after 8 p.m. on Election Day may not be counted.

Donald Trump

Confusion over where Trump campaign rally will be held Friday

It sounds like it'll be held at the airport in Rochester.

Screen Shot 2020-10-29 at 3.19.05 PM

This video of the Lowry Hill Tunnel walls being cleaned is oddly satisfying

The tunnel will be closed overnight Thursday for cleaning.

gray wolf

Gray wolf removed from the endangered species list

A decision on whether they can be hunted in Minnesota will come later.

covid saliva test

Minnesota opening its 7th saliva testing location in St. Paul

The tests are free and open to anyone regardless of if they have symptoms.

pete stauber - qunn nystrom CD8

Election 2020 preview: Minnesota's 8th Congressional District

It's a race between incumbent Rep. Pete Stauber and Democratic challenger Quinn Nystrom.

fire, flames

Lives saved as passerby, city workers rescue from 3 from Golden Valley fire

The Golden Valley Fire Department responded to the fire Wednesday morning.

Caribou Coffee Holiday 2020

Caribou Coffee rolls out holiday cups, menu early

The holiday season is underway at some Twin Cities stores, with a nationwide rollout planned for Nov. 5.

Malik Beasley

Charges: Timberwolves' Beasley pointed assault rifle at family on a home tour

The family was on the Parade of Homes tour when Beasley allegedly pointed the gun at them, telling them to get off his property.


Cheryl Reeve appears in Nike ad inspiring women in sports

Females in sports often face unfair double standards compared to men.

Reeve upset that White House invite for Lynx yet to come

Reeve says it feels like another slap in the face to women's sports.

Cheryl Reeve

Lynx give Cheryl Reeve contract extension as coach, GM

Reeve is entering her 11th season as the leader of the Lynx.

Cheryl Reeve

Cheryl Reeve: 'We want to focus on taking the best player available'

Virtually every mock draft has the Lynx taking a point guard.

Lynx win 2nd straight, Cheryl Reeve makes coaching history

Reeve is the eighth coach in league history with 200 wins.

Cheryl Reeve

Reeve, Dangerfield win coach, rookie of the year awards for Lynx

Dangerfield is the first second-round pick to win the award.

The Cheryl Reeve 'never-satisfied' approach is working; Lynx 5-0

Cheryl Reeve seems to be tough to please as a coach, but it is paying off on the court.