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Minneapolis hopes to target millennials with bid to host X Games in 2017-18

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The city of Minneapolis and officials with SMG – the company that operates U.S. Bank Stadium – have submitted a bid to bring ESPN's X Games to Minnesota in 2017 and 2018.

The extreme sports games would bring around 200 athletes to the city to compete in events like skateboarding, BMX and Moto X. According to the Business Journal, the four-day event drew an estimated 45,000 people in 2014.

https://www.youtube.com/watch?v=_qcgMvobFcM

Scott Romane, the executive director of Sports Minneapolis, tells the Star Tribune the competitions target millennials, an age group that he says the city is "very eager to attract."

He estimates the economic impact to the region at about $100 million.

While most of the events would likely be held in the soon-to-open U.S. Bank Stadium, some could include activities on the Mississippi River.

"We really think Minneapolis would be a great destination for this," Romane told KARE 11. "It really celebrates the active lifestyles we have here and takes advantage of a lot of fantastic venues that we have."

Romane notes that ESPN contacted the city to see if there was any interest in hosting the games back in November. Representatives also visited the site in February.

Minneapolis is competing against several other cities including: Chicago, Detroit, Kansas City, Miami, Nassau, New York and Portland. Other cities may also be in consideration.

This year's X-Games are being held in Austin, Texas, the first weekend in June. The winning bid will likely be announced in July.

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