Skip to main content

Minnesota tourism officials hope to cash in on Vikings' London trip


The football players have already arrived in Merry Ole England. Now a boatload of tourism officials will sail into London in the Vikings' wake.

Sunday's game against the Pittsburgh Steelers at Wembley Stadium has put the Vikings under a big British spotlight. Tourism officials hope that will kindle more interest in the homeland of these Vikings and eventually lure some pounds and Euros to Minnesota.

The Business Journal reports officials from the state tourism agency and from the visitors bureaus of Minneapolis, St. Paul, and Bloomington are all heading to London. Twin Cities mayors R.T. Rybak and Chris Coleman are also making the trip.

Melvin Tennant, the president and CEO of Meet Minneapolis, tells the Business Journal that British tourists still make ample use of travel agents. That means face time spent bringing those agents up to date on Minnesota's attractions is valuable.

What kinds of things do the Brits hear about Minnesota? Well, a piece that appeared today in the Telegraph reminded them that a river runs through it. The account of three young British men who successfully kayaked the length of the Mississippi includes this tidbit from one: “Being from the UK we saw things during the trip that we’d never seen before, like 20 eagles every day.”

On Sunday Londoners will see two football teams that have combined to win zero of their first six NFL games. But local fans who spoke to ESPN sounded excited about the spectacle of American football and unconcerned about the losing records of the teams playing. With 84,000 tickets gone, the game is virtually sold out.

Next Up

dual citizen brewing

St. Paul brewery to require proof of vaccination or negative COVID test

Staff will also be required to wear masks and test negative for COVID.

snow, snowplow

Winter storm watch issued as Friday storm track wobbles

The latest model runs show the heaviest snow a bit north of where the watch is in place.

Cam Talbot / Minnesota Wild

Talbot leads Wild to 7th straight victory

The Wild opened a four-game road trip with a win in Edmonton.

Paige Bueckers

Paige Bueckers out 6-8 weeks with injury

The Hopkins native was hurt during Sunday's matchup with Notre Dame.

Anthony Barr

Vikings' defense could get reinforcements against Steelers

Several starters could return for a critical Thursday night matchup.

Mercer ATV accident fundraiser

High schooler in coma, fighting for his life after ATV crash

Family members found the teen on the ground and unresponsive.

Nolan Sprengeler - muskie record - nov 2021

Angler officially breaks 64-year-old state muskie record

The muskellunge he caught on Nov. 22 weighed a whopping 55 pounds, 14 ounces.

coronavirus, ICU, covid-19 hospital, doctor

4th teen COVID-19 death reported in MN is the 2nd in as many weeks

All four teenage COVID-19 deaths in the state have been reported in the past two months.

Anil Menon

Minnesota native named to NASA's new astronaut class

When he's done training, he could be sent to the space station or the moon.

broadway pizza interior facebook

Gallery: Original Broadway Pizza auctioning off everything

Get your hands on some classic Broadway signage, train-themed decor and more.