MN ad agency looks to score again with funny, pre-Super Bowl campaign


Last year they created the best Super Bowl ad you will never see, and as this year's NFL showcase approaches, an innovative Twin Cities marketing firm is at it again.

Minneapolis-based Fast Horse has once more teamed up with Newcastle Brown Ale and, with the help of "Parks and Recreation" star Aubrey Plaza, hope to run the first ever crowd-funded Super Bowl commercial, MarketWired reports.

Last year, Newcastle Brown and Fast Horse won silver at the prestigious Cannes Lion advertising awards for its humorous campaign, which went with this premise: "This is the Super Bowl ad we would have made, it we could afford it." (Watch it below)

This year it's changing strategies, attempting to raise the money to afford a coveted ad spot by getting funding from 20 or 30 other brands, with the campaign named: "Band of Brands."

So lots of companies team up, pool money to pay for the pricey spot, then all of them are somehow featured in the commercial.

Plaza stars in a tongue-in-cheek video that mocks other Super Bowl beer ads and the $4 million it costs to run an ad then.

"Instead of blowing Newcastle's marketing budget, let's team up to blow all of our marketing budgets, together," she says.

The Business Journal says that if the crowd-funding bid is successful, it should get Newcastle time on local NBC television markets, as deals with other beer makers will keep it off network-sold airtime.

But considering the runaway success of last year's campaign, they might not even need the money to be successful.

Next Up

Search for girl, 14, missing from St. Cloud

The teen left her home without her parents' permission.

coronavirus, covid-19

Here is Minnesota's COVID-19 update for Tuesday, January 26

The health departments provided new data daily at 11 a.m.


What health officials know, don't know about Brazil P.1 variant

Minnesota health officials confirmed the first case of the P.1 variant in the U.S.

christopher and banks

Christopher & Banks closing stores for good, laying off 361 people at Plymouth facility

The layoffs began earlier this month and will continue through March.

Screen Shot 2021-01-26 at 8.56.43 AM

Tributes, donations after death of popular South High School teacher

The fundraiser had raised more than $9,000 of its $15,000 as of Tuesday.

Target headquarters

2 men plead guilty to arson at Target headquarters in Minneapolis

The two men were charged in the Aug. 26, 2020, arson that happened following false rumors about a police shooting.

State Capitol.

MN House votes to condemn insurrection and false election claims, 8 GOPers vote against

The resolution condemned violence at the U.S. and state capitols and declared support for 2020 election results.

Michelle Young

Teacher from Edina steals Matt James' heart on 'The Bachelor'

She's also a former high school and college basketball star.

Screen Shot 2021-01-21 at 1.57.10 PM

Missing woman found dead in north Minneapolis

The 63-year-old's body was found three days after she was reported missing.