They're rushing off to California hoping to leave with a treasure trove of valuable nuggets.
But unlike the 49ers of another century, it's nuggets of useful information that Minnesota's Super Bowl planners will seek in the San Francisco Bay area.
WCCO reports seven members of the Minnesota Super Bowl Host Committee are headed to Santa Clara to see for themselves what works – or doesn't work – when it comes to putting on America's biggest sports spectacle.
Two years from now, it'll be the Twin Cities who will host the Super Bowl crowds.
Certainly there will be much to observe in the Bay Area, but a fundamental difference between their Super Bowl and ours is the weather.
Minnesota's strategy is to embrace the cold by making winter events part of the fun. Promoting "the Bold North" was a theme of the successful bid to bring the 2018 game to U.S. Bank Stadium.
Plans already include a "Super Bowl Boulevard" near the stadium in Minneapolis, where winter sports events and free concerts could be held.
The Minnesota committee's vice president, Andrea Mokros, tells WCCO planners are hopeful St. Paul will make an ice palace part of its Winter Carnival in 2018.
Nothing's been announced, though, and relations between the Twin Cities can sometimes be touchy. Pioneer Press columnist Joe Soucheray heard rumors that Minneapolis is thinking of building its own ice castle, which would be sacrilege to dyed-in-the-wool St. Paulites.
The Capital City may still be sensitive after fans at last week's U.S. Figure Skating Championships read a welcome letter in their programs from St. Paul Mayor Chris Coleman above a photo of ... Minneapolis.