Mystic Lake Casino Hotel is the latest company to become a "founding partner" of the Minnesota Vikings' new U.S. Bank Stadium.
The stadium's latest sponsorship deal will see the Shakopee-based casino's brand attached to a snazzy new club in the stadium, according to Vikings.com.
Titled "Mystic Lake's Club Purple," it will be the 28,000 square-foot space that can hold more than 1,000 people.
It will also have not one, not two, but three bars plus an outdoor balcony with a view of the Minneapolis skyline.
"The Vikings and Mystic Lake have a lot more in common than just the color purple," said Edward Stevenson, President and CEO of the Shakopee Mdewakanton Sioux Community Gaming Enterprise. "We are both committed to providing high-quality entertainment opportunities for Minnesotans, and we could not be more excited about this sponsorship for our enterprise."
Mystic Lake is now the seventh founding partner for the Vikings at the U.S. Bank Stadium.
Click here to see a list of other brands that will be plastered around the new sporting complex.