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Target, Neiman Marcus target 'Revenge' viewers with spots starring show's cast

Minnesota-based Target Corp. teamed up with fellow retailer Nieman Marcus Sunday for an ad blitz on the midseason finale of the ABC drama "Revenge." Their ads, which promoted a limited edition collection, were presented as five long-form commercials that took up 10 minutes of airtime during the hour-long broadcast -- taking on a "story within a story" angle which featured the show's cast members.
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Minnesota-based Target Corp. teamed up with fellow retailer Nieman Marcus Sunday for an ad blitz on the midseason finale of the ABC drama "Revenge," the Minneapolis-St. Paul Business Journal reported.

The companies, which promoted a limited edition collection they collaborated on, were the sole sponsors of the program.

The ads were presented as five long-form commercials that took up 10 minutes of airtime during the hour-long broadcast -- taking on a "story within a story" angle which featured "Revenge" cast members.

According to Advertising Age, the companies went so far as to hire set designers and writers from "Revenge" to capture the tone of the show to target its 18-49 viewing demo.

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