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Vikings consider seat licenses to fund new stadium

Minnesota Vikings season ticket holders recently received an e-mail survey from the team, asking if they would be willing to pay significant sums to secure the best seats in the new downtown stadium. The Star Tribune reports that selling personal seat licenses is one option the team is contemplating to raise cash. The Vikings' share of the construction cost is put at $975 million.
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Minnesota Vikings season ticket holders recently received an e-mail survey from the team, asking if they would be willing to pay significant sums to secure the best seats in the new downtown stadium.

The Star Tribune reports that selling personal seat licenses is one option the team is contemplating to raise cash. The Vikings' share of the construction cost is put at $975 million.

The seat license idea has proven popular--and lucrative--in NFL cities with new stadiums. Dallas, San Francisco and both New York teams have used seat fees to pump in millions in new revenue.

Lester Bagley, Vikings Vice President, said the e-mail to season ticket holders was part of the research the team is doing to prepare for marketing amenities at the new site. He said the Vikings have not yet decided if the seat licenses will be sold, and, if they are, how they would be priced.

Bagley said the team has not gotten much feedback from fans, but one season ticket holder told the paper that she thought the additional fees would "gouge" longtime team supporters.

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Related

Gov. Dayton blasts Vikings' owners over seat licensing fees

Gov. Mark Dayton says he'll fight any effort by the Vikings to charge fans extra fees and threatens to undo the stadium deal. In a letter to Vikings' owners Zygi and Mark Wilf, Dayton says he strongly opposes asking season ticket holders to pay the "NFL Team/Private Contribution" for construction costs.

Fans would shoulder more burden if Vikings use 'seat licenses' to fund stadium

"Seat licensing" is one financing option that not many people are talking about in the current debate, but it is an option. Fans would have to buy seat licenses then pay for game tickets separately. MPR explains the seat license usually comes with other benefits, like free parking, and fans are free to sell their license.