It's to coincide with the launch of DQ's new chicken and waffles basket.
DQ does this every year to mark the first day of spring.
The harsh temps weren't enough to stop long lines on the big day.
The DQ in Cold Spring was crashed into on Tuesday morning.
The treat is only available in cities hosting Opening Day games.
Warren Buffett's company isn't taking this lying down.
DQ will be giving away free vanilla cones on Mar. 20.
DQ wants to keep modernizing the 77-year-old company.
It all started with a Facebook complaint.